It is very simple to set-up an email message wishing your customers a Happy Birthday. Use this automation to convert into sales.
Mailchimp includes an email marketing automation to send based on your contacts birthday. My clients in the beauty and hospitality industries have seen very positive results in terms of increased bookings from this automated birthday campaign.
- Create a new field in your list of the type birthday.
- Add your contacts birth day and month.
- Create an Automated campaign of the type Say ‘happy birthday’.
- Make sure that one of the email messages sent is a few days or weeks before the birthday. In this email have a cheerful greeting asking the contact to book your service on their birthday.
Note: You don’t need to have the birthday field filled for every contact. Mailchimp won’t send to contacts where the birthday field is empty.