Archives for February 2020
Insert a Form into a Mailchimp Campaign
A request request that I receive in Mailchimp training is to demonstrate how a form may be embedded into an email campaign. Unfortunately email specifications don’t allow for embedding forms, and collecting responses in a message. What we can do is place a pseudo form field into a Mailchimp email campaign that will prompt the […]
Why use Mailchimp Landing Pages?
In Mailchimp we are able to create a landing page. I demonstrate in my Mailchimp classes how to create a Mailchimp landing page however few people understand the benefits of landing pages and how they actually work. What is a Landing Page A landing page is typically a distraction-free web-page that focuses on a single […]
Identify Who Clicked a Specific Link in Mailchimp
Did you know that it’s possible in Mailchimp to see which of your contacts clicked each hyperlink in your email marketing campaign? If a subscriber clicks a link then they are likely interested in that product, service or topic. Mailchimp instructions to identify who clicked each link Thanks for visiting and I hope that these […]
Easily & Quickly Cut Mailchimp Unsubscribes
With a large client I’ve been trialling a means of getting relevant feedback from subscribers to determine if the content being sent in email marketing can be improved. Quite simply the email campaign recipient is asked to rate the relevancy of the email message. We could deduce form the email campaign open and click rates […]
