In Mailchimp we are able to create a landing page. I demonstrate in my Mailchimp classes how to create a Mailchimp landing page however few people understand the benefits of landing pages and how they actually work. What is a Landing Page A landing page is typically a distraction-free web-page … [Read more...] about Why use Mailchimp Landing Pages?
Identify Who Clicked a Specific Link in Mailchimp
Did you know that it's possible in Mailchimp to see which of your contacts clicked each hyperlink in your email marketing campaign? If a subscriber clicks a link then they are likely interested in that product, service or topic. Mailchimp instructions to identify who clicked each link Time … [Read more...] about Identify Who Clicked a Specific Link in Mailchimp
Easily & Quickly Cut Mailchimp Unsubscribes
With a large client I've been trialling a means of getting relevant feedback from subscribers to determine if the content being sent in email marketing can be improved. Quite simply the email campaign recipient is asked to rate the relevancy of the email message. We could deduce form the email … [Read more...] about Easily & Quickly Cut Mailchimp Unsubscribes