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Archives for September 2017

The cheapest way to boost your eCommerce sales

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Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]

Filed Under: Marketing, Shopify, WordPress September 2017

Mailchimp provides Google Remarketing Ads

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Google remarketing adverts (also called retargeting ads) result in increased sales. Most of us have visited a website and then seen adverts for that website as we browse the Internet. Remarketing ads are the adverts that are shown to you for websites that you have visited in the past. I’ve written in the past how […]

Filed Under: Marketing September 2017

Why You Shouldn’t Use Mailchimp Conditional Content

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I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be shown to some recipients and […]

Filed Under: Marketing September 2017

Boost your Charity with Mailchimp

Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple to create and send high […]

Filed Under: Marketing September 2017

Hurt Spammers by Marking Their Emails as Spam

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All of us get email marketing and phishing messages from people that we have not heard of. These unsolicited email massages are referred to as junk or spam messages. It is very important to distinguish between unsolicited email messages and those messages that you subscribed to but no longer wish to receive. Below is a […]

Filed Under: Marketing September 2017

Want more sales? Simply connect Shopify with Mailchimp

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Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders. Why connect Mailchimp and Shopify There are […]

Filed Under: Marketing, Shopify September 2017

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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