Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. … [Read more...] about The cheapest way to boost your eCommerce sales
Mailchimp provides Google Remarketing Ads
Google remarketing adverts (also called retargeting ads) result in increased sales. Most of us have visited a website and then seen adverts for that website as we browse the Internet. Remarketing ads are the adverts that are shown to you for websites that you have visited in the past. I've written … [Read more...] about Mailchimp provides Google Remarketing Ads
Why You Shouldn’t Use Mailchimp Conditional Content
I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be … [Read more...] about Why You Shouldn’t Use Mailchimp Conditional Content
Boost your Charity with Mailchimp
Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple … [Read more...] about Boost your Charity with Mailchimp
Hurt Spammers by Marking Their Emails as Spam
All of us get email marketing and phishing messages from people that we have not heard of. These unsolicited email massages are referred to as junk or spam messages. It is very important to distinguish between unsolicited email messages and those messages that you subscribed to but no longer wish to … [Read more...] about Hurt Spammers by Marking Their Emails as Spam
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it's simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling … [Read more...] about Want more sales? Simply connect Shopify with Mailchimp