Can your Mailchimp contacts choose which email marketing categories they want to receive? Below is a message, and my response, where one of my Mailchimp class attendees asks if her contacts can choose which topics of emails they want to receive.
Questioning how MaiLChimp subscribers can choose which campaigns to receive
Thank you for presenting the course last week!
I have a quick question:
Can I set my account in a way that if someone wants to unsubscribe they can choose what categories they want to unsubscribe from?
This is the reason:
- If you recall I have a big list that I can’t segment based on product preference as this info is not available. I thought of a solution but want to check with you if it’s possible.
- If I created all my segments and I put everyone in my list in every segment, then people could choose unsubscribe from specific segments but remain in the ones they like.
Is this possible?
Thank you.
The solution to getting Mailchimp subscribers to choose which topics they are interested in
Hi [training attendee],
It was wonderful to meet you this past weekend.
When a person clicks unsubscribe in a Mailchimp campaign they unsubscribe from your list and they can’t choose which categories they want to unsubscribe from.
The only way you can achieve what you want to is:
- Create each ‘category’ using a Group.
- Add an update profile link in each of your campaigns so that subscribers can choose which categories they belong to.
If you use the update profile method described above then I recommend making the link bold to try to prevent people from mistakenly unsubscribing from all your email campaigns and rather have them update the groups/categories they belong to.
I hope this helps.
Regards
Gary
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