• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Mailchimp Training & Consulting

  • Home
  • Services
    • Mailchimp Training – 1-on-1
    • Mailchimp Training – Group
    • Mailchimp Consulting
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • Subject Line Generator
    • Marketing Ideas Generator
    • Map Maker for Email
    • WhatsApp Click to Chat Generator
    • Avoid Email Going to Spam
    • Email Link Generator
    • Is Mailchimp Down?
    • Marketing Facts and Stats
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About

How to Add the First Name to your Mailchimp Campaign

It is proven that by greeting our subscribers by their name increases interaction rates (and subsequently sales or donations). Fortunately it is simple in Mailchimp to automatically add the first name of each subscriber to our email campaigns.
Email personalization in Mailchimp

Instructions to Add a Subscribers First Name in Mailchimp

  1. Enter the first name of your subscribers in your list First Name field.
  2. Start creating your campaign and add a text block when you reach the Edit Design stage of creating a campaign.
  3. In the text block, type your initial greeting (e.g. Hi or Dear).
  4. Click the word Merge Tags (near the various styling icons).
  5. Click First Name.

The first name that you’ve added against the email addresses in your list will now appear for each contact.

What to Do If You Don’t Have All Subscribers First Names

If you don’t have a first name in your list for every contact then it’s important to add a default value for your merge tag. Adding a default merge tag value ensures that if you don’t have the first name for any subscribers then they’ll see a value that you define (rather than an empty space). Read how to add a default value for the first name field in Mailchimp.

How to Test Personalization

The simplest way to test that your merge tag is working correctly is to enter preview mode and then activate the Enable live merge tag info selector. By doing this you’ll see the merge tags that you’ve added fill for one of the contacts in your list.

Found this useful? Please share:

Related

  • How to Automatically Insert a First Name in Mailchimp
  • Magically Have Mailchimp Capitalize Your Subscribers First Names
  • How to use the Mailchimp Preferences Center

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to add an editable attachment to a Mailchimp campaign.

How to add, and send, coupon codes in Mailchimp.

Reader Interactions

Leave a Reply Cancel reply

You are here: Home / Marketing / How to Add the First Name to your Mailchimp Campaign

Primary Sidebar

Mailchimp write about my work

Read on Mailchimp.com

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer Rating

Mailchimp Pro Partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

gary@organicweb.com.au
0410923445

Copyright © 2022 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service