It is simple and quick to promote to your Mailchimp subscribers in Facebook.
Top-of-mind is a very important marketing concept where our audience is so aware of our brand that they choose us when making a purchasing decision. One way of achieving top-of-mind awareness is by promoting across multiple marketing channels.
In Mailchimp we are able to create Facebook adverts. An option that may be selected when creating an Ad campaign is selecting our list (or a segment of a list) as our audience (i.e. the people that will see our advert in Facebook).
- Start creating a Facebook/Instagram ad campaign in Mailchimp.
- Click Edit Audience.
- Select Contacts.
- Choose your list and segment.
Note: A minimum Mailchimp list size of 500 contacts is required.