Mailchimp will soon introduce a very simple and effective way to create and publish adverts on Facebook. Facebook has a massive engaged user-base and combined with the millions of customers that Mailchimp has, the alliance makes alot of sense.
What I particularly like about the way that the new Facebook Campaigns work is that;
- Creating a Facebook ad has the familiar and simple to use interface that Mailchimp uses for all campaigns. Even images in your Mailchimp media library can be used in your Facebook ads.
- Audiences for your Facebook ad campaigns can include just your Mailchimp subscribers, people similar to your subscribers or custom defined targeting.
- A single image can be used for your advert or multiple images may be selected to show in a carousel.
- Even free Mailchimp accounts can now use the easy to use Facebook ad campaign builder (Mailchimp do not charge above what the Facebook ads themselves cost).
I advertise my Mailchimp training classes using Google and am Google Adwords certified. One of the most powerful features of Google Adwords is remarketing whereby past visitors to your website are shown your adverts. By Mailchimp making it so simple to show Facebook ads to Mailchimp subscribers, the power of remarketing is easily implemented in Facebook ads.