Simple Steps to Authenticate your Mailchimp Domain

There are three reasons that you should authenticate your Mailchimp domain:

• Your email campaign will show you as the sending domain and not Mailchimp and
• More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain).

Authenticating your domain is a once-off activity. Firstly we need to check if our domain is authenticated within Mailchimp.

How to Check If Your Domain Is Authenticated in Mailchimp

Follow these steps to check if your domain is authenticated in Mailchimp.

1. Login to Mailchimp.
2. Click your name to the top right of the screen.
3. Click Account.
4. Click Settings then Domains.

If you see the word Authenticated on a green background then your domain is authenticated. If you see Verified on a blue background then your domain needs to be authenticated.

How to Authenticate Your Domain

If you are familiar with adding amending and adding DNS records then please follow the instructions provided by Mailchimp. If you have no idea what a DNS record is then keep reading 😉

Create an email message to your webhost or whoever your purchased your domain from. In the message copy and paste the following (note: where you see example.com change this to be your domain):

Once your provider has advised that they have made the change wait about 48 hours and check if your domain is now authenticated by:

1. Login to Mailchimp.
2. Click your name to the top right of the screen.
3. Click Account.
4. Click Settings then Domains.
5. Click the word Authenticate (next to your domain name).
6. Click Authenticate Domain.
7. If you don’t see Authenticated then contact your provider and advise them that the domain isn’t authenticating.