I often get asked about various stats in relation to EDM during Mailchimp training classes that I deliver. The popularity of email marketing is booming as, per the Harvard Business Review, email marketing is the most cost-effective advertising method available today. The most popular email marketing service is Mailchimp and, to illustrate how much their […]
Marketing
The Easy Way to Boost Revenue using Mailchimp
So you’re a Mailchimp guru. I assume you already use segmentation and personalization in your Campaigns? If not then you’re missing on a massive increase in open rates, click throughs and revenue. The ROI for EDM is widely known to be very positive. There are two two really simple to use features, segmentation and personalization, […]
Fun Mailchimp Training Adverts
In promoting Mailchimp training many websites, including Eventbrite, require at least one image to be added. After creating countless logo based images as well as images with people I decided to have a bit of fun. For some reason I really love black and white sport images, especially those from times past. Below are a few […]
Mailchimp Classes in Sydney, Melbourne & Adelaide
In February 2016 I’ll be delivering Mailchimp training in Adelaide, Melbourne and Sydney. The class is perfect if you’re starting out with Mailchimp or if you want to learn to use Mailchimp more effectively. Classes are small and you’ll leave training knowing how to create, manage and send your email marketing campaigns. Whether you work with […]
Mailchimp Automatic List Delete Message
I work with many Mailchimp clients in helping them get more from their EDM. It is very common that people importing a list of new subscribers get Mailchimp compliance and Omnivore warnings and I assist by checking that the various email addresses are valid. Mailchimp compliance warnings cannot be ignored and there is very good […]
How do I know if I have 3 months Mailchimp free?
I’m listed by Mailchimp as an Expert. This means that my Mailchimp clients get three months free subscription from Mailchimp (as part of the Mailchimp Expert Discount Program). Who can get 3 months Mailchimp free? This awesome incentive is maintained by Mailchimp and the free three months is available to paying clients of Experts listed by […]
How to delete a Mailchimp Segment and Subscribers
An attendee to one of my Mailchimp classes asked the question is there a way we can permanently delete a “segment” and its subscribers from the list? NOTE: It’s now possible in Mailchimp, since GDPR, to delete unsubscribed and cleaned contacts. Read more. It’s simple enough to perform these actions. The steps involve first deleting […]
Mailchimp smashes email sending record
I was interested to see just how many email marketing messages are being sent this holiday season (U.S. Thanksgiving week specifically which includes big shopping days such as Black Friday, Cyber Monday and Giving Tuesday). Last Friday 1.2 billion emails were sent through Mailchimp and 375 million emails were sent through Constant Contact this past Monday […]
Mailchimp to Hotmail and Gmail problem
Someone contacted me from my listing on the Mailchimp Experts Directory with an interesting question. In short, the Mailchimp user has over 100,000 subscribers and has been sending his email marketing to subscribers for over 18 months. What he has noticed is that during this year, open and click rates of campaigns sent to Gmail and […]
Mailchimp Training Classes
We are getting excellent feedback from our Learn to use Mailchimp classes. People are finding the four hour face-to-face training very beneficial in learning the best way to use email marketing to meet their needs. We’ve had people from Government, charities, startups, small businesses and all other types of organizations attend. In 2016 we’ll be […]