The massive popularity of Mailchimp

I often get asked about various stats in relation to EDM during Mailchimp training classes that I deliver.

The popularity of email marketing is booming as, per the Harvard Business Review, email marketing is the most cost-effective advertising method available today. The most popular email marketing service is Mailchimp and, to illustrate how much their service is used, they sent a massive 14.1 billion emails for customers in December 2015. That’s basically two emails for every person on the planet sent by Mailchimp in December alone!

Number of Mailchimp emails per country per week

Below is an interactive map that shows the number of email messages sent to every country by Mailchimp in a typical week. Hover over a country to see the number of emails sent to that country by Mailchimp each week.

Here in Australia we’re getting about three emails per person of the entire Australian population per week sent by Mailchimp customers alone (never mind Constant Contact, Aweber and the many other email marketing services). In the U.S.A. there are about seven messages sent by Mailchimp per person and in the U.K. the ratio is about 2.5 emails per head of population per week.