The Mailchimp Preferences Center is here. We can now ask subscribers to choose their communication preferences instead of unsubscribing from all email marketing.
Marketing and Mailchimp News and Tutorials
A segment in Mailchimp is a way to join your contacts that have similarities such as their gender or country. In this tutorial video I show how to create segments as well as describe how segments are used and why they benefit our marketing (you may also like to watch my Mailchimp tags tutorial). For […]
A Mailchimp Audience is where you add your customers and contacts. In this video tutorial I go through the steps involved in creating a new Audience. Once you have added your Audience you’ll be able to import your contacts and start sending email marketing to those people (See instructions for importing contacts into Mailchimp). Once […]
Watch the video below that shows how to add a clickable telephone button to a Mailchimp email campaign.
Do you want to learn how to add contacts to your Mailchimp Audience? In this tutorial I describe the three ways of adding contacts to an Audience (add one-by-one, integrate with external tools and import from Microsoft Excel, Google Sheets or CSV files). In addition I show how to copy-and-paste into your Audience from Google […]
Mailchimp & Co. is the partner program of Mailchimp (formerly called Mailchimp Experts). I am a Mailchimp Pro Partner and in this video I describe the benefits of being a Mailchimp Partner. I also login to the Mailchimp Partners center and show what you see once you’re a Mailchimp Partner. Benefits of the Mailchimp Partners […]
In this video I show how to use the Mailchimp ‘Combine Audiences’ tool to merge two of your Audiences. I also discuss advantages and disadvantages of this method as opposed to exporting your contacts to a CSV file and then importing those contacts into an Audience. When combining Audiences you’ll choose a first Audience to […]
Do you need to share a Mailchimp email marketing template with another Mailchimp user? Fortunately this is very quick and easy. In this video tutorial I demonstrate, very quickly, how to create an email template in Mailchimp using the Mailchimp block editor. I then show two ways of sharing the template with another Mailchimp user. […]
It’s really easy to add a PDF file as an attachment to your email marketing campaigns in Mailchimp. This tutorial show you how.
In this tutorial I show how you may segment your email marketing campaign to only send to people that have completed your Mailchimp Customer Journey. In one of my YouTube videos a viewer commented that she has an onboarding Customer Journey for sales leads. She wanted to send a regular Mailchimp email campaign only for […]