Watch this event that happened live on YouTube. In this Q and A session attendees asked me their Mailchimp questions and I demonstrated the solutions. How long can I use the free Mailchimp account for? What’s the difference between tags, groups and segments? Does the law say that I must enabled double-opt in? How do […]
Marketing and Mailchimp News and Tutorials
Join a live Mailchimp Q&A event (Free)
In this event I’ll be answering your Mailchimp questions. This free live YouTube event enables you to ask your questions and I’ll demonstrate the answer while you watch my screen. Time and Date of Event Date: 27 April 2021 AEST Time: 08:30 to 09:00 AEST In your timezone Sydney, Australia Tue, 27 Apr 2021 at […]
Ready to get much more YouTube views? Here is the solution
Publishing videos to YouTube means your videos show in the Google Search Engine Results Pages if your video SEO is good. Follow these simple instructions to learn how to make your videos SEO friendly. Your videos will show more often in Google Search Results Pages and as YouTube recommended videos.
Mailchimp Text Display Problems. Here is the Solution.
Many people notice problems in Mailchimp email campaigns where the text may show in different colours, different sizes and even different font families (e.g. Times New Roman instead of Arial). In this tutorial I show a very quick and easy solution to text display problems in your Mailchimp email marketing.
How to get better SEO in Genesis By Stopping Google Fonts CDN [WordPress Instructions]
In my last post I described how to host Google fonts files locally on your domain if you use WordPress. I also described how this will lead to better Core Web Vitals which is now an SEO ranking factor. If you use the Genesis theme in WordPress (or one of its child themes) you may […]
How to host Google fonts locally in WordPress (and boost Core Web Vitals SEO)
Google is about to factor Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift and First Input Delay) in the ranking of websites in search results. Aligned with this, Google Chrome is no longer supporting third-party cookies. In line with these two activities I’ve been looking at how to improve my Core Web Vitals scores. […]
[Mailchimp] How to Send and Email Campaigns to Inactive Contacts
Do you want to send an email campaign in Mailchimp to all subscribers that are inactive? If you’re wanting to send a ‘we miss you’ email to contacts that aren’t opening nor clicking your email campaigns then these simple to follow instructions will enable you to send email marketing to those contacts in just minutes.
The four core concepts of agile marketing
This infographic shows the four core ‘pillars’ of marketing agility; sensemaking, iteration, speed and data. In dynamic markets agile marketing has shown to deliver competitive advantage for many organizations. In the image the components of agile marketing are shown to follow one another however this is not the case in reality. For example, data informs […]
Case Study: ANU Press and Mailchimp
With a collection now exceeding 940 titles and 5 million downloads annually, ANU Press emerged from the turmoil of 2020 as one of the world’s largest open-access publishing houses. ANU Press
Uber Eats Shows Marketing Agility
Within four hours of a COVID lockdown being announced, Uber Eats had sent an email marketing campaign showing its marketing agility. Earlier today the Queensland state government (where I live) announced that there is a three day lockdown scheduled to start at 5 P.M. Within a few short hours Uber Eats had started promoting that […]
