Mailchimp has introduced a new email builder. In the new email campaign builder it’s not obvious how an attachment can be added to your email marketing campaigns. In this video I give instructions how to use the Mailchimp Content Studio or Dropbox (or Google Drive, Microsoft OneDrive etc.) for your files that you want to […]
Marketing and Mailchimp News and Tutorials
How many of my Mailchimp emails go to spam?
I received a message from a client as below. I’ve included my response below the question. I’ve wondered how many of my Mailchimp emails end up in peoples’ spam folders. I had an example of this today from a colleague. He sent me a Mailchimp email that ended up in my spam folder. I know […]
The Complete Mailchimp Email Marketing Tutorial
Learn how to use Mailchimp for your email marketing. These instructions are ideal for beginners and intermediate Mailchimp users. In this tutorial I go though everything you need to know to feel confident in using Mailchimp for your email campaigns. I go through Audiences, creating email campaigns and finally onto understanding your email marketing reports. […]
How Top Brands Send Automated Birthday Emails in Mailchimp (Advanced)
Automated birthday emails with attached offers get excellent results. In this tutorial I demonstrate, using a Hertz birthday email as an example, how to quickly create a Customer Journey where your customer will receive an email automatically seven days before their birthday. Included in the email will be the number of loyalty points that each […]
Why Buying Email Addresses Will Destroy Your Domain
Are you thinking of buying a list of email addresses? If you choose to send email marketing to purchased email addresses you’ll be destroying your domain and future emails you send will go straight to the recipients spam folder. You won’t use purchased, rented, or third-party lists of email addresses. Mailchimp Terms of Use In […]
How to Use Your Competitors Personas to Boost Your Marketing
Creating personas is an excellent way to perceive and understand your target markets. In essence creating personas involves dividing your existing, or required, customers into common factors including age, gender, location and so on. The factors you use as input into your personas will vary for your specific needs. Once you’ve attained the data to […]
The Easy Way to Delete a Mailchimp Audience
If you want to delete a Mailchimp Audience then these instructions will help. I show how to delete an Audience in addition to explaining when you may prefer to archive an Audience rather than delete it.
Learn to create Subtitles for YouTube using AWS Transcribe
I create and publish to YouTube a fair number of Mailchimp instructional videos. I have always been aware of the importance of subtitles for videos both for accessibility reasons in addition to SEO reasons (yes, accessibility is important for SEO). Once you’ve uploaded a video to YouTube then YouTube generates subtitles for you. If however […]
Learn to delete a Mailchimp email campaign
Transcription Hi. I’m Gary Eckstein from organicweb.com.au and I’m a Mailchimp Pro Partner specializing in Mailchimp training and consulting. Today’s tutorial is a short but hopefully very beneficial one. I’m going to show how we can delete an email campaign from Mailchimp either a draft or a sent email campaign. In Mailchimp you want to […]
Learn all about Mailchimp tags
Do you want to use Mailchimp tags but don’t know where to start? In this video tutorial I describe what tags are, how they’re used and how to tag your contacts (I have a tutorial about Mailchimp segmentation if you’re interested). I go through the various ways to tag contacts; one by one right through […]
