Do you need all first names in Mailchimp to automatically have an uppercase first letter? Follow these instructions to learn how to use Zapier to easily create a ‘Zap’ where first names in Mailchimp will automatically be capitalized.
Marketing and Mailchimp News and Tutorials
When you logged in to Mailchimp this morning you may have noticed that the menu (navigation) has moved from the top of the screen to the left side of the screen. This video demonstrates the new Mailchimp navigation.
Do you need to unsubscribe more than one email address in Mailchimp? This tutorial explains the various ways that contacts can be bulk unsubscribed in Mailchimp and when each method should be used. For example, if the email addresses you want to unsubscribe aren’t already in your Audience you will need to use a different […]
For most organizations, a single Mailchimp audience makes marketing more effective and less costly. In addition, having a single audience makes spam law compliance far simpler (you won’t send email campaigns to unsubscribed contacts in error). In this video I demonstrate how to move from multiple to a single audience. During the process I also […]
Do you want to know what you can do with Mailchimp and how it all fits together? This Mailchimp introduction shows how Audiences, Campaigns and Reports fit together in Mailchimp. Gary, a Mailchimp Partner, shows the Mailchimp dashboard, describes the Content Studio, Audiences, Campaigns and other aspects of Mailchimp. Meet Mailchimp Audiences In Audiences learn […]
Have you wondered why your open rates look too high or low? Or perhaps you don’t why some contacts have opened your email multiple times? This explanation by Mailchimp Partner, Gary Eckstein, will help you know how Mailchimp calculates open rates and why they may be inaccurate. Gary also explains how spam filters may open […]
Many organizations like to have a section on their website where visitors can view past email newsletters. This encourages engagement and allows visitors to keep updates even if they don’t subscribe to receive email marketing. Fortunately it’s simple to add a ‘feed’ to a web-pages so that the latest Mailchimp email newsletters are automatically displayed […]
WooCommerce by WordPress is very popular eCommerce software. I have many clients that have integrated their Shopify, WooCommerce, Magento and other eCommerce software with Mailchimp. The simplicity of marketing your products effectively is incredible once your store is integrated with Mailchimp. Best of all, many of the eCommerce integrations with Mailchimp are simple to setup […]
Through Mailchimp both marketing and transactional emails can be sent. Marketing emails are a form of direct marketing where we need permission to send the email to the recipient. Transactional emails don’t require the contact subscribing to receive the email. An example of a transactional email is an invoice whereas advising people of my upcoming […]
If you have integrated your WooCommerce, Magento, Shopify or any other eCommerce software with Mailchimp then it’s time to boost your sales. In this tutorial Gary, a Mailchimp partner, shows how simple it is to create an email campaign to be sent weekly to automatically promote the latest two products added to your store. Connecting […]