Brand stories are very popular and widely used by large organizations to get more sales. Small businesses don’t often create brand stories; this is usually because, until recently, it has been technically difficult and time consuming to publish case studies, customer stories and other brand stories online. In this video I show simple it is […]
Marketing and Mailchimp News and Tutorials
Learn how to resend a Mailchimp email campaign to subscribers that didn’t open the original email campaign. These instructions will teach you how to target your next email campaign at contacts that haven’t opened your previous email campaign.
In this tutorial I answer questions I often get asked about how to manage unsubscribed contacts in Mailchimp. I cover various queries such as how to identify unsubscribed contacts to why a contact has received an email marketing campaign even although they are unsubscribed.
Learn to Use the Mailchimp Preferences Center The instructions below show how to setup the Preferences Center.
When importing contacts into Mailchimp you may assign Groups to each contact that is being imported. Mailchimp doesn’t however update the Groups assigned to each contact but rather appends Groups to any existing Groups. The tutorial below shows how you can easily update the Groups to which each contact belongs using a spreadsheet.
Watch this event that happened live on YouTube. In this Q and A session attendees asked me their Mailchimp questions and I demonstrated the solutions. How long can I use the free Mailchimp account for? What’s the difference between tags, groups and segments? Does the law say that I must enabled double-opt in? How do […]
In this event I’ll be answering your Mailchimp questions. This free live YouTube event enables you to ask your questions and I’ll demonstrate the answer while you watch my screen. Time and Date of Event Date: 27 April 2021 AEST Time: 08:30 to 09:00 AEST In your timezone Sydney, Australia Tue, 27 Apr 2021 at […]
Publishing videos to YouTube means your videos show in the Google Search Engine Results Pages if your video SEO is good. Follow these simple instructions to learn how to make your videos SEO friendly. Your videos will show more often in Google Search Results Pages and as YouTube recommended videos.
Many people notice problems in Mailchimp email campaigns where the text may show in different colours, different sizes and even different font families (e.g. Times New Roman instead of Arial). In this tutorial I show a very quick and easy solution to text display problems in your Mailchimp email marketing.
In my last post I described how to host Google fonts files locally on your domain if you use WordPress. I also described how this will lead to better Core Web Vitals which is now an SEO ranking factor. If you use the Genesis theme in WordPress (or one of its child themes) you may […]