In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high quality email […]
Archives for January 2019
Are your images in your email campaigns failing to display for some people? There are two likely causes for images not displaying by default.
Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal. Reveal Marketing is a tactic for raising engagement by requiring recipients […]
I’ve been wanting to change the theme for a WordPress website that I’ve been using for blogging for many years. The problem is that the new theme has different full width image dimensions. To change each image for the thousands of blog posts individually will take way too much time. SQL to Change WordPress Images […]
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]