The two eCommerce services and software that I work with most often are WordPress WooCommerce and Shopify. Clients often state that they are adverse to the monthly cost associated with Shopify and therefore choose WooCommerce because it is free to install and use. This is usually a false rationale however as Automattic (the parent company […]
Archives for April 2017
Why Google Adwords negative keywords matter
Most of us know what keywords are in terms of SEM; they are the words we use to target our intended audience. For example, if I’m advertising a Mailchimp training class then my keywords would include Mailchimp class, learn Mailchimp, Mailchimp training and so on. There are many helpful tools to help us select keywords […]
The quick way to add a Mailchimp field
By default, when you create a new Mailchimp list, three contact data fields are added; email address, first name and last name. For segmentation purposes most of us require more data so that we may target our email campaigns more effectively. Two common ways of adding Mailchimp fields There are a few ways that a […]
Get better results with Mailchimp for the Wine Industry
I work with many wine producers and sellers (especially eCommerce) here in Australia. The wine industry is perfectly placed to take advantage of email marketing to increase brand awareness and sales. Whilst wine making in Australia is, broadly speaking, very fragmented, the wine retail sector itself is dominated by two companies; Woolworths Limited (Dan Murphy’s, BWS) and […]