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You are here: Home / Marketing / What is Mailchimp?

What is Mailchimp?

Mailchimp has changed alot over the past few years. Many people that have heard of Mailchimp don’t understand why it exists nor how it can help them.

Is Mailchimp just email marketing?

Mailchimp started as an email marketing platform and quickly became the most respected and widely used of the email marketing software. Over the past few years however Mailchimp has changed direction; the email marketing is still class leading however Mailchimp have also added the following functionality to help with marketing:

  • Creating Facebook, Instagram and Google advertising.
  • Creating landing pages.
  • Creating and sending postcards (physical postcards that are delivered to a physical address).

Mailchimp will continue to add marketing functionality.

Who uses Mailchimp?

Mailchimp started as an email marketing platform for small businesses. These days however Mailchimp is used by over 20 million customers from some of the world’s largest companies, governments, universities and charities through to small businesses and local clubs. The ease of use of Mailchimp and the proven results that people get make it the ideal marketing platform for all organisations.

How do I learn Mailchimp?

We hold Mailchimp classes. We’ll get you up and running with your marketing.

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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