• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Marketing Strategy Facilitators & Mailchimp Pro Partners

  • Home
  • Marketing Strategy & Planning
  • Mailchimp Services
    • Service Catalogue
    • Mailchimp Improvement Audit
    • Shopify & WooCommerce Marketing
    • Mailchimp Online Courses (on Udemy)
    • Mailchimp Live Classes
    • Mailchimp Corporate/Team Training
    • Consulting
  • Free Tools
    • 5 day Mailchimp marketing boost
    • Map maker for email
    • Is Mailchimp down?
    • Marketing facts and stats.
  • Content
    • Blog
    • Videos
  • Contact & About
You are here: Home / Marketing / Take your Xero marketing to the max with Mailchimp

Take your Xero marketing to the max with Mailchimp

Do you use Xero? Did you know that it is possible to automate your marketing? Imagine your new customers getting a postcard in the mail welcoming them (without you having to do a thing!). Or perhaps you want to have an email sent automatically to remind customers to repurchase after six months. Or what about your customers seeing a Facebook advert if they haven’t purchased from you in the past three months. Yes, all this automated marketing can be done if you use Xero as your accounting software.

Integrating Xero with Mailchimp

I’ve been working with several of my customers lately in connecting Xero with Mailchimp (I’m a Mailchimp partner). The integration involves the data from your new Xero invoices (paid or unpaid) being transferred to Mailchimp. Included in the data are the following Xero contact fields; Contact Name, Primary Person Email Address, Primary Person First Name, Primary Personal Last Name, Postal Address, Last Invoice Number, Last Invoice Date, Last Invoice Amount and a variety of other fields.

Get More Sales from your Customers

Once the data has come through from Xero (it takes a few minutes for data to be automatically copied to Mailchimp) it is possible to create the marketing magic.

Mailchimp is an all-in-one marketing platform that can be setup for marketing automation. Once your customer and basic invoice data are in Mailchimp then various marketing activities can be triggered. Common triggers and marketing automation include:

  • Send an email containing a discount code to all customers who spend above a certain value in a single transaction.
  • Deliver a physical postcard to all customers who haven’t purchased for six months.
  • Create a welcome email for all new customers.

Contact Gary if you’d like to get more sales from your Xero contacts.

Found this useful? Please share:

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to create a lead-capture form with file download.

How to target your most engaged Mailchimp contacts.

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

Ready? Boost your marketing …

Get Started

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Mailchimp Video Tutorials

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer ratings

Mailchimp pro partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2021 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service