It’s simple to identify in Mailchimp which of your contacts are inactive. Sending a re-engagement email campaign can get your contacts opening your email campaigns once again.
For various reasons your contacts may stop opening and clicking on your email campaigns. Sending a re-engagement campaign campaign can help to ignite your contacts interest once more.
- Create a segment where your list contact rating is one star (i.e. contact rating = ).
- Create a campaign and send to the segment as illustrated above.
- Make sure that you have a good subject line that makes recipients want to open your message.
- Offer a special product or service or even discount to get the contact engaging with your brand once again.