Why does Word text look strange when pasted into Mailchimp?
First off, let’s understand why these formatting problems occur; Mailchimp (and email campaigns) are HTML just like a webpage. Microsoft Word however use their own language that outputs text and styles.
It therefore makes sense that merely pasting from Word won’t work in Mailchimp as a different language is used in the two.
How to clean Word content to paste into Mailchimp?
- Open your Microsoft Word document and copy the content you want in your campaign.
- Open your Mailchimp campaign text content box (or wherever else you want to paste the content).
- Click the ‘Paste from Rich Text Editor’ icon in the toolbar.
- Paste the content that you copied in step 1 above.
- Click OK.
That’s all there is to it.