I am often contacted with the following question; “How do I create my content in Microsoft Word and then paste into my Mailchimp campaign without the styling looking weird”. Fortunately this is very simple to do.
Why does Word text look strange when pasted into Mailchimp?
First off, let’s understand why these formatting problems occur; Mailchimp (and email campaigns) are HTML just like a webpage. Microsoft Word however use their own language that outputs text and styles.
It therefore makes sense that merely pasting from Word won’t work in Mailchimp as a different language is used in the two.
How to clean Word content to paste into Mailchimp?
- Open your Microsoft Word document and copy the content you want in your campaign.
- Open your Mailchimp campaign text content box (or wherever else you want to paste the content).
- Click the ‘Paste from Rich Text Editor’ icon in the toolbar.
- Paste the content that you copied in step 1 above.
- Click OK.
That’s all there is to it.