Does the text in your Mailchimp email campaign look all wrong? Perhaps the colours are inconsistent as is the text sizing and font-family? You’re not alone! Read how to solve text display problems.
Why Text Looks Wrong in Mailchimp
You add text to a text content block in Mailchimp and the preview looks great. You send out the email campaign and the text looks unprofessional and formatted in all sorts of odd ways.
Unfortunately this problem is all too common. Below are the two most common reasons for this text formatting issue.
You use a custom coded template
Mailchimp is constantly evolving. If you get an email template coded outside of Mailchimp it is coded according to standards at a point-in-time. Eventually the code in the template is likely to become outdated and this is often the cause of text not displaying correctly. Unfortunately, if this is the case, your only option is to have a new template created (or better yet, why not use one the the default Mailchimp layouts?).
Another common reason for text issues in custom HTML templates is where the developer hasn’t coded the template according to best practice.
You Copy and Paste from Word
Microsoft Word is not HTML. Email is HTML. They are very different formats and shouldn’t be mixed.
When we paste text from a Word document into a Mailchimp text content block we are adding a non-HTML format into a HTML block. It just doesn’t work (just as electricity and oil both power cars but we don’t put electricity into a fuel tank). Even if you are using the Paste from Rich Text functionality in Mailchimp you may still see issues with your text.
The best thing to do, if you paste from Microsoft Word into Mailchimp, is to paste your Word content into Notepad or another text editor and then copying that plain text and paste into Mailchimp. This will ensure that all the non-HTML code is stripped out.
Unfortunately even if you have pasted from Word in the past, and then replicated the campaign to reuse it, you may experience these formatting issues.