A segment in Mailchimp is a way to join your contacts that have similarities such as their gender or country. In this tutorial video I show how to create segments as well as describe how segments are used and why they benefit our marketing (you may also like to watch my Mailchimp tags tutorial). For example, did you know that segments automatically recalculate and that you may have an unlimited number of segments?
Watch the video to learn more about segments.
Learn about the Mailchimp Preferences Center where your subscribers can choose their own marketing preferences.