• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Marketing Strategy Facilitators & Mailchimp Pro Partners

  • Home
  • Services
    • Mailchimp Live Public Classes
    • Mailchimp Corporate/Team Training
    • Mailchimp Consulting
    • Marketing Strategy & Planning
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • 5 day Mailchimp marketing boost
    • Map maker for email
    • Is Mailchimp down?
    • Marketing facts and stats.
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About
You are here: Home / Marketing / How to stop Mailchimp going to spam

How to stop Mailchimp going to spam

A common question from my Mailchimp clients is how they may avoid any of their email campaign landing in their subscribers spam or junk folders. Unfortunately there is no means of totally removing the chance that the EDMs will land up in a spam folder but the chance can be minimized.

The issue at hand is that there are very many different email spam detection methods and software that organizations use and it isn’t possible to know and address the tens of millions of variations in factors that spam software use. As an example, with Microsoft Exchange Online you can determine various factors that determine what a spam email message contains.

There are three basic ways of minimizing the chance of your email campaigns going to spam/junk:

Custom DKIM/SPF

Follow the Mailchimp instructions for setting up DKIM and SFP records at which will help add authority to your domain. The largest recipient of Mailchimp campaigns is Gmail (including Google Apps) and they are focusing efforts on increasing the use of SPF and DKIM records for email.

Campaign content

The proportion of text to images and links in an email are a signal of quality to spam filters. It is important to include a few paragraphs of plain text in natural language to each campaign and not too many hyperlinks.

Whitelisting

On the receiving server (i.e. not Mailchimp but any recipients server) it will help to whitelist the Mailchimp sending domains and IP addresses. This however entails the recipient adding these details to their incoming spam filter which is very difficult to get done.
The first two items above may be performed by you and will certainly have a positive effect on your deliverability.

Found this useful? Please share:

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to create a lead-capture form with file download.

How to target your most engaged Mailchimp contacts.

Reader Interactions

Comments

  1. Henrik Schack says

    July 6, 2018 at 12:30 pm

    Let’s remember Mailchimp actually don’t support custom SPF, they always use their own domains in the sender-envelope.
    When they ask you to configure SPF, they should actually be writing SenderId.
    More on SPF best practice here: https://www.m3aawg.org/sites/default/files/m3aawg_managing-spf_records-2017-08.pdf

    Reply

Leave a Reply Cancel reply

Primary Sidebar

Free Mailchimp Tutorial

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer ratings

Mailchimp pro partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2021 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service