• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Mailchimp Training & Consulting

  • Home
  • Services
    • Mailchimp Training
    • Mailchimp Consulting
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • Subject Line Generator
    • Marketing Ideas Generator
    • Map Maker for Email
    • WhatsApp Click to Chat Generator
    • Avoid Email Going to Spam
    • Email Link Generator
    • Is Mailchimp Down?
    • Marketing Facts and Stats
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About

How many of my Mailchimp emails go to spam?

I received a message from a client as below. I’ve included my response below the question.

I’ve wondered how many of my Mailchimp emails end up in peoples’ spam folders. I had an example of this today from a colleague. He sent me a Mailchimp email that ended up in my spam folder. I know in the past you’ve said that I should expect about 25% opens. Could a large portion of those that don’t open end up in spam folders? Do you have any Mailchimp stats on this?

Unfortunately it isn’t possible to determine how many of your messages go to the spam/junk folder. The email standards don’t allow for this. Technically it would be simple for a small message to be sent to the sending server that a message has been placed in spam/junk but I imagine that this isn’t desirable because of the massive amounts of extra communication this would generate on the Internet each day (there are +- 141 billion spam emails detected per day).

Mailchimp does provide a metric in email marketing reports called ‘Abuse Reports‘ which is fairly accurate measure of how many people have received your email message in their inbox and then have move the message to their spam/junk folder. This doesn’t however include the number of messages that were placed in spam/junk automatically.

Spam filters look for many things to determine if the message is spam. The one single thing you can do that has most chance of reducing the number of your emails that go to spam filters is to authenticate your domain (view details on authenticating your domain)

Found this useful? Please share:

Related

  • Should you verify email addresses?
  • Ready to Get Higher Mailchimp Click Rates?
  • The Three Biggest Mailchimp Mistakes

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to add an editable attachment to a Mailchimp campaign.

How to add, and send, coupon codes in Mailchimp.

Reader Interactions

Leave a Reply Cancel reply

You are here: Home / Marketing / How many of my Mailchimp emails go to spam?

Primary Sidebar

Mailchimp write about my work

Read on Mailchimp.com

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer Rating

Mailchimp Pro Partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2022 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service