How to Identify The Most Active Contacts in Mailchimp

Learn about the Mailchimp Contact Rating. These instructions describe how the Contact Rating is calculated and how to segment based on active and inactive contacts in a Mailchimp Audience.

Video Transcript

Hi. I’m Gary from organicweb.com.au.

In my Mailchimp classes recently I’ve been asked a lot about how we can identify people in our audience that are active as it were or engaging with our marketing. Let me show you.

We’ll go into Mailchimp itself; as you can see I’m in 8 my audience at the moment. This column called “Contact Rating”; every person, every contact in your audience has a Contact Rating between one and five. A one-star means they’re not active at all; they’re not engaged with your marketing. Three, four and five means they are engaged with your marketing so obviously a five would be very engaged with your marketing and three slightly less so. Now everyone is added as a two-star so new subscribers or new people that are added to your audience are added as a two-star and they go up or down from there. What we can do also is we can actually segment on that so we can identify those people. For example then our one star or three star and so on. Let me show you how we can do this; so we click “New segment”. What we do then is we look for the “Contact rating” field; so “Contact rating”. So where our contact rating is three, oops sorry, here we go, three star for example. Or we could go where our contact rating is 3 greater than or less. Then we then preview our segment and as you can see all these people are the three stars and then I would save my segment and I could call it anything I want to to. And that’s how we identify those people that are active or not active in our audience.

Thank you for joining me.