Every message counts! What I mean by that is that you want to get your message in front of as many interested people as possible. Once you have your message in front of people you want a positive outcome from your communication (e.g. a donation, brand awareness etc.). The charity, NGO and NfP industries are very competitive and here are a few Mailchimp tips to increase your engagement.
Save 15% off your Mailchimp Subscription
In Mailchimp you pay a monthly subscription for the maximum number of subscribed contacts you have in each billing period. Most NGOs want as many contacts as possible as each contact is a potential positive outcome. If you have several thousand or hundred thousand contacts then the subscription cost can add-up. Mailchimp provide a 15% discount to charities, NGOs and NfPs. It’s simple to get the saving so apply today.
Get Past Spam Filters
With email marketing there are various things that spam filters look for. If your email campaign is identified as potential spam then your message won’t be seen by the recipient. Fortunately authenticating your domain will make it less likely that your message is seen as spam. Authenticating your domain is a once-off activity that makes a big difference.
Understand Who is most Engaged
Knowing which of your contacts are engaging with your marketing has many benefits. Engaged contacts are more aware of your brand and are more likely to engage with your organization (such as donate or volunteer). Every contact in your Mailchimp list has a contact rating. This contact rating tells us how engaged each contact is with our marketing. We can segment by the contact rating in Mailchimp and, for example, send a re-engagement campaign to those that aren’t engaged or ask for a higher donation amount from engaged people.
The above three tips are simple to implement and are well worth doing for your charity, NGO or NfP to get better results from your marketing.