Yes, Mailchimp will close your account if they receive complaints that you’re sending unsolicited emails. What this means is that if people mark your campaigns as spam or junk then Mailchimp will ask you to see an alternate email marketing provider. If Mailchimp customer campaign emails are marked as spam then this hurts Mailchimp’s reputation and, ultimately, business.
It is very important that you only send campaigns to subscribers that have agreed to receive your marketing email. Below is an example of a message that Mailchimp will send if subscribers complain that they’re receiving emails from you without them giving their consent.
From: Mailchimp Compliance
Subject: Mailchimp Compliance – Account has been shut down
We received a direct complaint regarding a recent campaign sent from
your account. Direct complaints are serious because they indicate that
a subscriber contacted Mailchimp, our hosting facility, or a
blacklisting agency about unsolicited email. For additional
information regarding direct complaints, please review the following
Looking at the campaign, we are seeing that prospecting content has
been sent to these lists. Please note that ISPs, anti-spam groups, and
corporate email protection services set thresholds regarding spam
complaints, bounces, and unsubscribe requests. If those thresholds are
exceeded, the responsible delivery service and the associated user
domains/IP addresses are at risk of being blocked. As a bulk delivery
service, we’re required to enforce industry thresholds.
It’s nothing personal against your content, but as a permission-based,
traditional newsletter delivery service, we’re unable to support
sending of prospecting content. Noting the direct complaints received,
we must avoid any further risk of complaints in order to protect
deliverability for all our customers.
Keeping this in mind, we are unable to support sending and ask that a
new vendor is found for your email marketing needs. We appreciate your
understanding in this matter.
The account is open so that you may log in anytime to back up data. If
you have any questions related to billing, please contact
All the best,
The Mailchimp Compliance Team