• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Mailchimp Training & Consulting

  • Home
  • Services
    • Mailchimp Training – 1-on-1
    • Mailchimp Training – Group
    • Mailchimp Consulting
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • Subject Line Generator
    • Marketing Ideas Generator
    • Map Maker for Email
    • WhatsApp Click to Chat Generator
    • Avoid Email Going to Spam
    • Email Link Generator
    • Is Mailchimp Down?
    • Marketing Facts and Stats
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About

Why doesn’t Mailchimp allow role-based email addresses?

Mailchimp monkey logoRole-based email addresses are those that are generic or address a group rather than an individual person. The following are examples of role-based email addresses; admin@, support@, accounts@, help@, subscribe@, welcome@, billing@, enquiries@ and so on. So why do Mailchimp, AWeber, Constant Contact and every other major email marketing service make it so difficult to add role-based email addresses as subscribers?

Getting omnivore warnings and need help?
Get help!

To answer why EDM organizations won’t easily allow role-based email subscribers we first need to understand the implications of being marked a spammer (a sender of unsolicited emails).

How spam affects Mailchimp, AWeber and others

Companies that are reliant on email delivery for their very existence have to do everything possible to avoid being marked as spammers.  What happens when we send an email newsletter from a company such as Mailchimp is that we’re using their servers and domain names to send our emails. If a person marks the email we sent as junk/spam then the recipients email system will mark emails from Mailchimp as junk/spam in the future (because the email marked as spam was sent from Mailchimp). As Mailchimp have millions of customers it will be a disaster for Mailchimp if all emails sent from Mailchimp start to get marked as spam as the viability of Mailchimp as a company will be threatened (who will continue to use an email marketing company that can’t deliver emails successfully?).

What makes this scenario even worse for Constant Contact and other such organizations is that there are only a few spam filters that power most email addresses worldwide. For example, Postini by Google is used for the billions of email addresses used in Google Apps and Gmail to identify spam and Microsoft SmartScreen helps users of Outlook and Hotmail to avoid excessive spam. If just one of Postini or SmartScreen started marking all emails sent by, say, Mailchimp as spam then this could destroy Mailchimp as a company

Why role-based email addresses are bad for email companies

All this talk of the dangers of being marked a spammer is great but how is this related to role-based email addresses? Quite simply, role-based email addresses by design are created to be received by any one of a group of people. The issue of role-based subscribers is best illustrated using an example:

  1. Mary and John both access the role-based email address called headoffice@example.com. They work for an electronics manufacturer.
  2. Mary subscribes to receive email newsletters from Yoga Black-belts (this is a fictitious company).
  3. One day John is looking through the emails received in the group mailbox called headoffice@example.com and notices an email from Yoga Black-belts. As the name Yoga Black-belts, in the context of electronics manufacturing appears ‘spammy’, and seeing that John didn’t subscribe for the newsletter he marks the email as spam.
  4. Email at Mary and John’s company is by Google Apps. As Postini is a learning-system, All emails sent from the EDM provider for Yoga Black-belts will now potentially be automatically be marked as spam.

It’s simple to understand from the example just how easy it can be for a campaign to be marked as spam when the campaign is delivered to a role-based email address. And that is why the major providers such as Mailchimp make it very difficult to add role-based email addresses as subscribers.

Found this useful? Please share:

Related

  • Should you verify email addresses?
  • Why Mailchimp Omnivore is suddenly showing warnings
  • What does ‘cleaned’ mean in Mailchimp?

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to add an editable attachment to a Mailchimp campaign.

How to add, and send, coupon codes in Mailchimp.

Reader Interactions

Leave a Reply Cancel reply

You are here: Home / Marketing / Why doesn’t Mailchimp allow role-based email addresses?

Primary Sidebar

Mailchimp write about my work

Read on Mailchimp.com

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer Rating

Mailchimp Pro Partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2022 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service