Time needed: 3 minutes.
It is simple to find out which links your Mailchimp subscribers have clicked in your email campaign. Once you know where people are clicking then it gives an indication of the content that people wanted to read more about.
Login to Mailchimp.
- View your report
Click “Reports” at the top of the screen then click “View Report” to the right of your email campaign.
- View the click map.
Click “Links” then “Click Map”.
You’ll now see the percentage of total clicks that were made on each hyperlink (similar to a “heat map”). If you hover over the percentage shown you’ll see the number of clicks on that hyperlink.