You have connected with people in LinkedIn so why not communicate with those contacts with email marketing! Many people have hundreds or thousands of LinkedIn connections however derive no value from those people. Using Mailchimp to communicate relevant information that may be of interest to your connections can prove very valuable.
Below are instructions on how to import your LinkedIn contacts into Mailchimp for use with email marketing.
How to export email addresses of your LinkedIn connections
- Login to LinkedIn.
- Click My Network near the top left of the page.
- Click See all under Your connections to the right of the screen.
- Click Manage synced and imported contacts (near the top right of the screen).
- Click Export contacts which is under Advanced actions to the right of the screen.
- If prompted, sign in to LinkedIn.
- Click Request Archive.
You will receive an email to your Primary Email address which will include a link where you can download your list of connections.
- Under Pick and choose: Select the data files you’re most interested in click Connections then Request Archive.
After a few minutes you’ll receive an email message from LinkedIn. Click the link in the message to download the file from LinkedIn.
How to import your LinkedIn connections into a Mailchimp list
Once you unzip the file as downloaded from LinkedIn above, you’ll have a csv file which, when opened with Google Sheets, Microsoft Excel or similar, will contain the following columns; First Name, Last Name, Email Address, Company, Position, Connected On and Tags. The columns will be filled with data of your LinkedIn 1st degree connections (there is no way to export 2nd and 3rd degree connections).
How LinkedIn connections can be used in Mailchimp
The obvious two ways to engage your Linkedin connections from within Mailchimp is for advertising and email marketing.
Advertising to LinkedIn connections in Facebook, Instagram and Google Ads
Facebook, Instagram and Google retargeting ads are very quick and simple to create in Mailchimp. It is easy to create a segment of your imported LinkedIn connections to show specific ads to those contacts only. This means that when your LinkedIn connections view Google Ads or login to Facebook or Instagram, they’ll see your adverts even although they haven’t signed up to receive email marking from you.
Sending email campaigns to your LinkedIn connections
Once your LinkedIn connections have been imported in to your Mailchimp list you can easily send a campaign to your LinkedIn contacts by creating a segment.
Please be aware that you must have the permission of your LinkedIn contacts in order to send them email marketing.