Using the AIDA Copywriting formula to Create Compelling Email Marketing

Many of the top brands use a simple copywriting formula that works. In this tutorial I demonstrate how to use the AIDA (Attention, Interest, Desire and Action) copywriting formula in your own email marketing.

I show how Uber and Pepsi use the AIDA copywriting formula in their email campaigns and illustrate how to use the new Mailchimp. email campaign builder to use this winning formula. The AIDA copywriting formula improves open and click rates. Learn how to boost your marketing.