Creating personas is an excellent way to perceive and understand your target markets. In essence creating personas involves dividing your existing, or required, customers into common factors including age, gender, location and so on. The factors you use as input into your personas will vary for your specific needs. Once you’ve attained the data to […]
The Easy Way to Delete a Mailchimp Audience
If you want to delete a Mailchimp Audience then these instructions will help. I show how to delete an Audience in addition to explaining when you may prefer to archive an Audience rather than delete it.
Learn to create Subtitles for YouTube using AWS Transcribe
I create and publish to YouTube a fair number of Mailchimp instructional videos. I have always been aware of the importance of subtitles for videos both for accessibility reasons in addition to SEO reasons (yes, accessibility is important for SEO). Once you’ve uploaded a video to YouTube then YouTube generates subtitles for you. If however […]
Learn to delete a Mailchimp email campaign
Transcription Hi. I’m Gary Eckstein from organicweb.com.au and I’m a Mailchimp Pro Partner specializing in Mailchimp training and consulting. Today’s tutorial is a short but hopefully very beneficial one. I’m going to show how we can delete an email campaign from Mailchimp either a draft or a sent email campaign. In Mailchimp you want to […]
Learn all about Mailchimp tags
Do you want to use Mailchimp tags but don’t know where to start? In this video tutorial I describe what tags are, how they’re used and how to tag your contacts (I have a tutorial about Mailchimp segmentation if you’re interested). I go through the various ways to tag contacts; one by one right through […]
How to Setup Automated Birthday Emails in Mailchimp
Do you want to automatically send email wishes and offers to your customers on their birthday? Fortunately this recurring email series is simple to setup in Mailchimp. Emails that send to customers based on the customers birthday convert very well. In this tutorial I show how to setup a Mailchimp Customer Journey to send an […]
Imported Mailchimp Contacts as Unsubscribed? Here is the fix
Use Mailchimp Landing Pages to Promote Amazon Associates Affiliate Links
Amazon Associates is a very popular affiliate platform; you link to a product on Amazon.com and you earn a commission. One way that people increase their sales is by publishing a Mailchimp landing page for specific products and when a visitor to the landing page buys the product, money is earned by the affiliate. In […]
How to add and delete Mailchimp fields
This video tutorial teaches you how to add and delete fields in your Mailchimp audience. Most Mailchimp plans allow for up to 30 fields (columns) of data. Email address is one of the standard fields in a Mailchimp audience as is first name. But what if you want to add more fields for your data […]
Learn the difference between Mailchimp Tags, Groups and Segments
Do you use Mailchimp? Do you know when to use a Group rather than Tag or what the difference is between Tags, Segments and Groups? In this tutorial Gary Eckstein, a Mailchimp Pro Partner, illustrates the difference between the three and when you should use each for your marketing. Besides describing the differences, Gary also […]
