Within four hours of a COVID lockdown being announced, Uber Eats had sent an email marketing campaign showing its marketing agility.
Earlier today the Queensland state government (where I live) announced that there is a three day lockdown scheduled to start at 5 P.M. Within a few short hours Uber Eats had started promoting that they are available during the lockdown for food and grocery orders. To be able to respond with speed to this type of change requires a decentralised and agile marketing focus.
It is rare that large organizations are able to adjust and respond with relevant offers to a dynamically changing environment. Well done to Uber Eats; they show how agile marketing leads to competitive advantage.