This infographic shows the four core ‘pillars’ of marketing agility; sensemaking, iteration, speed and data. In dynamic markets agile marketing has shown to deliver competitive advantage for many organizations. In the image the components of agile marketing are shown to follow one another however this is not the case in reality. For example, data informs […]
Agile Marketing
Uber Eats Shows Marketing Agility
Within four hours of a COVID lockdown being announced, Uber Eats had sent an email marketing campaign showing its marketing agility. Earlier today the Queensland state government (where I live) announced that there is a three day lockdown scheduled to start at 5 P.M. Within a few short hours Uber Eats had started promoting that […]
