Time needed: 3 minutes
In my Mailchimp classes attendees often complain that the date format in their Mailchimp Audience is incorrect. This results in the date being incorrect when a birthday or an appointment date is added. Even worse, when scheduling your email marketing to be sent at a date in the future, having an incorrect timezone set in Mailchimp results in your marketing being sent at the wrong time.
In Australia, as in the U.K., New Zealand, South Africa and so on, we use the date format dd/mm/yyyy. Mailchimp, by default, uses the mm/dd/yyyy format. Because of this, in Australia we’ll add a birthday into Mailchimp like 10/03 (expecting 10th March) however if the date format is incorrect then the birthday will be added to Mailchimp as the 3rd of October.
The instructions below describe how to set the correct date format in your Mailchimp account.
- Go to your Mailchimp account settings.
Login to Mailchimp then click your account name (to the bottom left of the screen). Then click “Account”.
- Go to your Mailchimp account details
Click “Settings” then “Details”.
- Enter your time zone.
Choose your region and timezone. Then be sure to choose your preferred date/time format. Click the the “Save” button to save your settings.