A list in Mailchimp contains your contacts (also called ‘subscribers’). Your contacts may then easily be targeted with campaigns that are relevant using segments. Below is a workbook that I use in my Mailchimp classes to help people identify their target segments and setup those segments in Mailchimp.
Feel free to use the guide and please let me know if you have any comments. Below the slides is a link where you may download a PDF version of the slides for printing.
A PDF version is also available for you to download and print.