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Mailchimp Auto-Update segmentation or Advanced segmentation?

Mailchimp script logoSegmentation is one of the most powerful Mailchimp tools at your disposal to generate an even higher ROI from your email marketing. A segment helps us identify, and market to, contacts with similar interests, demographics or behaviours. For example if we have a WooCommerce or Shopify store connected with Mailchimp we could create a segment containing all people that last purchased more than six months ago (as we may want to send a re-engagement campaign).

The two Mailchimp segment types

Auto-Update segmentation is available to all Mailchimp subscribers (even if you’re on the free account). Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. The basic differences between Auto-Update segmentation and Advanced segmentation are:

  • Auto-Update segmentation allows a maximum of five conditions.
  • Auto-Update segmentation allows either of AND or OR logic.
  • Advanced segmentation allows for nested conditions and allows for AND and OR logic within the same segment.

Should I use Auto-Update segmentation or Advanced segmentation?

Whenever possible, use Auto-Update segmentation. The reason for this is that Advanced segmentation can become very complex and unwieldy very quickly. If you have a list with many fields of reliable data (over about 30 fields) and over several hundred thousand subscribers is it usually beneficial to use Advanced segmentation.

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Reader Interactions

Comments

  1. Jordan Lockhart says

    May 22, 2020 at 8:31 pm

    You didnt sat what an Auto-update segment is.

    Reply
  2. Troy says

    March 29, 2022 at 9:07 am

    There is a real lack of information on Mailchimp’s website about when an audience is updated. If I create a segment [for example] based on campaign activity, is the audience set when I schedule the campaign or is it updated when the campaign is sent?

    Reply

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