In Mailchimp, the means with which an unsubscribed subscriber may be resubscribed vary depending on various factors. There is no single solution to resubscribe an unsubscribed person in your list.
Here are the basics around the re-subscription process:
If a subscriber unsubscribes themselves, how do they resubscribe?
If a person unsubscribed by clicking an unsubscribe link in one of your campaigns then you, as the account holder (also called user) won’t be able to resubscribe the person. The subscriber themselves will need to manually subscribe to your list.
If the Mailchimp user unsubscribes a subscriber can the user resubscribe the person?
Yes, should a subscriber be manually unsubscribed by the Mailchimp account holder then the account holder is able to resubscribe the person.
The following instructions describe how to resubscribe a subscriber that you’ve unsubscribed:
- Login to Mailchimp.
- Click Lists then your list name.
- Just above the Email Address column click All Subscribers then Unsubscribed from the drop-down.
- Click checkbox next to the names of the people you want to resubscribe.
- Click Resubscribe.
Note that the message you can only change emails you manually unsubscribed will appear if you try to select people that you can’t resubscribe in the instructions above.
If I create a suppression list can I then change the subscribers to be subscribed?
If you import people as unsubscribed into your list then you are able to change the status of the person from unsubscribed to subscribed.
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