It was a pleasure delivering a presentation to attendees of the Independent Hardware Group of Mitre10 at their expo at the Adelaide Convention Centre.
Attendees were hardware retail store owners and my presentation was about how Mailchimp can help their marketing and, in particular, increase sales. The talk was part of the Striven POS session on the first day of the convention.
Why Demonstrate Mailchimp to Expo Attendees
Mailchimp is a powerful, simple to use but cost effective marketing platform. Although used by all sizes of organisations, small business is their primary target market. Attendees of the presentation were small business owners and therefore the benefits that may be realised by using Mailchimp for their marketing can be significant.
What was Demonstrated at the Expo
Mailchimp lists, campaigns and reports were all presented to attendees of the expo presentation. In regards to marketing campaigns, the following was shown:
- Regular email campaigns.
- Automated email campaigns.
- Facebook Ads.
- Postcards.
An advantage that the attendees have is that their non-private customer data is passed from Striven to Mailchimp via an integration. This makes targeting marketing at relevant customers relatively simple using Mailchimp email, advert and postcard marketing.
Need a Marketing Class for your Convention?
If you need a speaker or presentation about how Mailchimp can benefit your conference attendees then contact me. I’ll add value to your event in Australia, Singapore or New Zealand.
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