• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Mailchimp Training & Consulting

  • Home
  • Services
    • Mailchimp Training – 1-on-1
    • Mailchimp Training – Group
    • Mailchimp Consulting
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • Subject Line Generator
    • Marketing Ideas Generator
    • Map Maker for Email
    • WhatsApp Click to Chat Generator
    • Avoid Email Going to Spam
    • Email Link Generator
    • Is Mailchimp Down?
    • Marketing Facts and Stats
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About

Does Mailchimp send from a single IP address?

Mailchimp monkey logoIf you use Mailchimp to send your email marketing then you are sending these emails from the Mailchimp domains and IP addresses. The bottom line is that if you have a specific need that requires that you send from your domain or IP address then Mailchimp isn’t for you.

Why using Mailchimp IP addresses means good delivery

The process of preparing an IP address to reliably deliver email is a slow process (this is commonly known as warming-up an IP address). Sending from an IP address needs to be throttled at first so that receiving email systems don’t suddenly get a mass amount of emails from an IP address that hasn’t been used for sending previously. Spam messages are such a massive problem that email receiving systems have to constantly be on the lookout for malicious or unwanted messages and the sending IP address is used as an indicator of trust that is built over time.

Mailchimp have two primary motives for using their own IP addresses to send all email marketing: Firstly Mailchimp are experts at delivering their clients EDM and they know how to properly warm-up and manage IP addresses to ensure the most reliable delivery. Secondly, Mailchimp have a great reputation that they want to maintain and it’s in their interests to ensure that their clients aren’t using any means that may tarnish Mailchimp’s reputation.

Will Mailchimp send my campaigns from only one IP address?

Mailchimp use over 20,000 IP addresses to send your campaigns. One way that Mailchimp use IP addresses to improve delivery rates is to throttle the use of each IP address so that a single IP address isn’t used to send a significant number of messages in a short space of time; for example, Mailchimp sent 19.9 billion emails in January 2016 with the biggest receiver being Gmail (including Google Apps email). If Mailchimp were to have an unethical customer that sends alot of campaigns to Gmail addresses then it’s highly likely that, if Mailchimp were using a single IP address, all Mailchimp customers delivery rates to Gmail would be negatively affected. By using multiple IP addresses Mailchimp improves delivery rates.

That Mailchimp use multiple IP addresses to send Email Direct Marketing means better delivery rates.

Found this useful? Please share:

Related

  • Should you verify email addresses?
  • Learn to authenticate your Mailchimp sending domain in Cloudflare
  • Why You Should Not Use the Mailchimp Preferences Center

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to add an editable attachment to a Mailchimp campaign.

How to add, and send, coupon codes in Mailchimp.

Reader Interactions

Leave a Reply Cancel reply

You are here: Home / Marketing / Does Mailchimp send from a single IP address?

Primary Sidebar

Mailchimp write about my work

Read on Mailchimp.com

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer Rating

Mailchimp Pro Partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

gary@organicweb.com.au
0410923445

Copyright © 2022 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service