You may have noticed when you view your Mailchimp Audience that there are two different contact numbers shown; one for contacts and one for subscribers. The video below explains the difference between the two. In addition a way to reduce your Mailchimp monthly cost is … [Read more...] about Why Mailchimp shows different contact and subscriber numbers
The simple guide to Mailchimp Groups, Segments and Tags
I often get asked in my Mailchimp classes and meetups to explain the difference between Mailchimp Groups, Segments and Tags. All have similar functionality in that they allow for targeting our marketing however there are significant differences between when we should use one over the … [Read more...] about The simple guide to Mailchimp Groups, Segments and Tags
Should you verify email addresses?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?