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Archives for March 2017

Mailchimp Training on the Gold Coast

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We’ve just secured a date for our next Mailchimp class in Southport on the Gold Coast in Queensland. Our classes are small and personal so please book early to avoid losing out. This training is perfect for beginners through to those that already use Mailchimp and want to use it even better. You’ll leave training […]

Filed Under: Marketing

What are Mailchimp Contact Ratings?

One of the most useful metrics in understanding your Mailchimp subscribers is their member rating (also called contact rating). Unfortunately this incredibly useful data is little understood or known by Mailchimp users. The member rating is a quality score for each of your subscribers. To explain simplistically, the member rating shows how active the contact […]

Filed Under: Marketing

Quick Shortcut to the Mailchimp File Manager

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The Mailchimp File Manager is the place where the images, attachments and other media that you’ve uploaded to Mailchimp and included in your campaigns are shown. The File Manager makes reusing images and other media very simple and quick. One issue that I often get asked in Mailchimp training however is if there is a […]

Filed Under: Marketing

Creating more effective eCommerce email campaigns

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Did you know that through a few simple changes you could substantially increase your sales from email marketing campaigns? The ROI on email marketing for eCommerce can be overwhelmingly positive by following some simple rules. First off, let’s look at where we should be starting as a minimum. The lowdown stats on email marketing for […]

Filed Under: Marketing

Integrating Magento and Mailchimp

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I frequently get asked for assistance with integrating Magento and Mailchimp so that Magento eCommerce store owners can increase sales through email marketing. Although the Shopify and WordPress WooCommerce integrations with Mailchimp are simpler to setup, the Magento integration isn’t that complicated at all. Below is what I sent recently to a customer that asked […]

Filed Under: Marketing

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