A lot of my work involves migrating static Websites to WordPress. This makes a lot of sense for many organizations as they gain more control of their Website and total cost of ownership (TOC) is significantly reduced by upgrading to WordPress. Here are the three main reasons why it makes sense for small and medium size organizations to move to WordPress:
Take Back Control of your Website
You really shouldn’t have to call your Web ‘person’ each time you want a word on a Page changed. With WordPress, content is separated from the tech side of things so as long as you can operate an Operating System (e.g. Windows or Apple) then you’ll be able to add, update and delete content in WordPress.
Times have changed from when a static Webpage could be left without any updates for years; if you want your website to remain attractive to customers and Search Engines then your content needs to be updated regularly.
Features for Free
WordPress is very versatile and can be extended and expanded in all sorts of ways for no cost with the thousands of free Plugins available. Use Salesforce.com CRM? Then use WordPress to attain sales leads. Hold regular events? Use one of the WordPress Plugins to manage events on your website.
WordPress has a whole army of followers that create new features for WordPress and give the functionality away for free via Plugins. Plugins are incredibly simple to implement so adding new functionality to a WordPress install usually doesn’t need advanced technical knowledge.
WordPress is built on a very solid architecture; a lot of thought and planning went into WordPress in its very early days. The concept of separating design from content and from functionality means that non-technical people can update, add and delete content with a few clicks of a mouse.
WordPress has as it’s foundation the lamp ‘stack’; Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP. The lamp stack has become the Web standard and is reliable and extensible (fortunately most WordPress users need no knowledge of the underlying technologies).
WordPress makes Sense
In all, the three points above lead to a lower Total Cost of Ownership and better business benefits from your investment in a Website/Content Management System. Significant numbers of Websites are moving to WordPress because of the many benefits it offers and its ease of use.