My dissertation to complete my MBA (way back in 2006) was on ‘Market Entry strategies of Online Retailers’. The point was to determine the best way for a new ecommerce Site to become successful in a very competitive Online environment. It is so inexpensive to setup an Online store nowadays that it’s more important than ever to know what will make your eStore succeed. Of the critical success factors back in 2006 (and it’s even more important now), the most important of all in creating a sustainable competitive advantage is trust. Trust has alot to do with perception and, if your Website design doesn’t convey the feeling of trust to your Website visitors, well your Website simply won’t be a success.
Social Media and perceptions of trust
Social Media is extremely important as an indication of trust. It isn’t (usually) easy to gain followers on Google+, Facebook, Twitter or any other major Social Media services therefore people or organizations that have many followers are seen as more trustworthy than those that have few followers. Social Media didn’t start this whole ‘follower trend’ of course as things like the number of RSS feed subscribers used to be displayed as a badge of honour on many Websites and Blogs.
It’s therefore a great idea to show the number of followers you have for a Social Media service if you have a good amount of followers or subscribers.
Showing the number of Twitter followers in WordPress
Twitter is known to most people who engage in Social Media and fortunately it’s really simple to show the number of followers you have in a Twitter Badge on a WordPress Website/blog. There are various free WordPress Plugins available that will do the same as the instructions below but it really is just so simple to add the code to show the Twitter badge as below.
Here then are the steps showing how to add a follow Twitter button with the number of followers you have:
- Paste the HTML that was copied above into a text widget or into the HTML section of the Page or Post editor.
- Change ecksteing in the HTML to your Twitter username.