You will know by now that the time it takes for your webpages to load correlates to conversion rates and SEO. There are many case studies and much research by Google, Amazon.com and others how even a slightly slower loading website means visitors are more prone to abandon your website. If people are abandoning your website then, well, you aren’t going to capture that lead or sale.
There is one simple thing you can do to make a dramatic improvement in your webpage load speed. And this solution doesn’t involve any code or changing any content. With a few clicks you’ll be realising up to a 10% improvement in load speed. Sound too good to be true? Well it isn’t.
The biggest cause of slow loading page speeds
Almost all websites include images. Images are a great visual feature and can communicate with your website visitors in a way that words can’t. The problem with images however is the massive file size of images (as opposed to CSS, HTML or other code). Webpages that have quite a few images on a single page, especially high resolution and large images like photographs, are usually badly affected by the large file size of images.
Besides removing images (especially sliders) what can be done to improve the load speed of images?
How to reduce image sizes without losing quality
Fortunately there are various WordPress plugins that will trawl through the images in your Media Library and perform lossless compression on the images. Lossless compression is awesome as it removes the extra data that doesn’t affect image quality so you may see the filesize of images reduced as much as 20% without losing any quality. As large image size is very detrimental to page load speed, any reduction in image sizes is a great way to improve load speeds.
Here is how to use one of the more popular lossless compression WordPress plugins; WP Smush.it.
- Install and activate the WP Smush.it plugin.
- From your WordPress Dashboard go to Media -> Bulk Smush.it.
- Click Run all my images through WP Smush.it right now.