Occasionally I create heat-maps for various Pages on my WordPress Website. I use the heatmaps to determine the best place to display content in order to meet my Website objectives such as getting visitors to contact me.
Showing what is clicked on a Heatmap
The placement of content is critical in meeting Website objectives. Placement alone however isn’t the only thing that influences clicks or what is viewed; colour, patterns, images, page load speed and many other factors contribute to how visitors interact with your Website.
We all should know that items ‘above the fold‘ get more attention than content accessible once a person scrolls down a Page (the type of ‘heat map’ that shows how people scoll is often termed a Scrollmap). But what about hyperlinked content? How often do people click on the buttons, menu items or hyperlinked words and which are the items that people click. Fortunately a heatmap can help us identify what is being clicked on our Websites.
Where people click on my Website
A heatmap showing where the latest 5,000 visitors have clicked on my Home Page is shown below (the lighter colours such as white indicate the most clicks). Items that caught my eye include:
- Lots of people use the search functionality on my Site (perhaps I should have the search higher on the Page?)
- Hardly anyone clicks on the ‘Special Offers’ menu item (I think I’ll get rid of it).
- My Portfolio menu item is clicked often.
- WordPress Websites, WordPress Training and WordPress Support are the most clicked services offered (I need to look at reordering them on the Home Page).