All of us get email marketing and phishing messages from people that we have not heard of. These unsolicited email massages are referred to as junk or spam messages. It is very important to distinguish between unsolicited email messages and those messages that you subscribed to but no longer wish to receive. Below is a […]
Spam
Image spam and how it affects your email campaigns
Many people don’t know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message. Mailchimp recommend a maximum 20% image content to text content in […]
The Spam Act 2003 doesn’t work. Let’s fix it!
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing unsolicited email from being sent (i.e. spam email messages). […]
Reasons that Mailchimp may block your account
I received the following message from a Mailchimp customer: Dear Gary, I’ve been blocked by Mailchimp and they advised me to look for an other provider. But I really didn’t do anything wrong. It’s so frustrating. And almost impossible to find the problem. Could you help me with that? Kind Regards There are numerous reasons […]
Why doesn’t Mailchimp send to all my subscribers?
There is a common misconception that when an email doesn’t reach the recipient there is a problem with the sending system. I often get asked, in relation to Mailchimp, why Mailchimp isn’t sending to some subscribers. Mailchimp email sending isvery reliable and all your email messages will get sent. Why the message may not reach […]
How Mailchimp knows if subscribers have marked emails as spam
A question I get asked regularly in Mailchimp classes that I deliver is how Mailchimp knows if a subscriber has marked a campaign as spam. Quite simply, receiving servers alert Mailchimp when a recipient marks a Mailchimp campaign as spam or junk. Spam messages are a major problem; approximately 408 billion spam email messages are […]
About Mailchimp High Abuse Complaints Warning
A client contacted me earlier today regarding not being able to send a Mailchimp email campaign. When he went to send his email marketing email he received the following message: Mailchimp’s abuse prevention system, Omnivore, has identified some issues with the addresses on your Newsletter that have never been sent to through our system. Omnivore […]
How being marked a spammer destroys your domain!
Way too often I get asked by organizations why emails that they send are automatically sent to the recipients spam (also called junk) folder. The recipient of course usually doesn’t check their spam folder therefore they assume that they haven’t received an email message from the sender. You must get your house in order before […]
Why the Mailchimp reCaptcha option isn’t showing
I’ve been asked many times recently where people can enable the reCAPTCHA on their Mailchimp signup forms. A search of the Mailchimp support articles shows various help posts with advice such as ‘We encourage you to enable reCAPTCHA on all your embedded forms to prevent spambot signups. When reCAPTCHA is enabled, subscribers must check a reCAPTCHA […]
Why am I getting a compliance warning for high bounce rate?
In email marketing, a bounce is where the campaign couldn’t be delivered to the recipient. If the deliverability issue is temporary (such as the subscribers email mailbox being at capacity) we refer to a soft bounce and if there is a permanent issue (such as the email address no longer exists) then this is called […]