A client that is learning Mailchimp using my online class asked a question about why I recommend a maximum of 20% text on any image when sending an email marketing campaign. Below is the email exchange. Why Maximum 20% Text on an Image? Here is the question I received from my Mailchimp class attendee: Thanks […]
There are three reasons that you should authenticate your Mailchimp domain: Your email campaign will show you as the sending domain and not Mailchimp and More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain). Authenticating your domain is a once-off activity. Firstly we […]
In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high quality email […]
When sending an email campaign add text to a text block in Mailchimp. Saving text as an image will reduce your open and click rates.
I was contacted and asked by a Mailchimp customer as to why her campaign had very low open and click rates. Looking at the report for the campaign (a day after the campaign was sent) there were 98.9% successful deliveries but an open rate of only only 3.2% and a click rate of 0.2%. The […]
Last week I wrote about how my domain is being used for spoofing. I also mentioned how the only way to try to protect your domain reputation from spoofing is to add a DMARC DNS record to your domain. Unfortunately anyone can send spam and malware messages and add your email address as the sender; […]