What data should you have for each of your Mailchimp email marketing subscribers? Just having an email address for each contact isn't sufficient. Having the mobile phone number and, usually, last name of subscribers just isn't worthwhile from an email marketing perspective. Let me explain … [Read more...] about The only information you should have for Mailchimp subscribers
None of us like to spend more money than we have to. Even although the ROI with email marketing is generally overwhelmingly positive, most of us still wouldn't want to pay more than we have to for email marketing. In Mailchimp, each subscribed email address we have in our lists counts towards … [Read more...] about 3 ways to save on your Mailchimp subscription
Measuring the effectiveness of an email campaign usually involves looking at the open rate. The open rate is the proportion of all recipients who opened your email so that they could read your campaign. There are various industry benchmarks in regards to open rates; for example a charity can expect … [Read more...] about How accurate are Mailchimp open rates?
Do you want to learn how to use Mailchimp for email marketing? I'll be holding a small class in Hobart on the 10th November 2017. Learn more & book Who should attend this Mailchimp training? This four hour class will get you confident with using Mailchimp for email marketing. past attendees, … [Read more...] about Mailchimp class in Hobart
I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be … [Read more...] about Why You Shouldn’t Use Mailchimp Conditional Content
Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple … [Read more...] about Boost your Charity with Mailchimp
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing … [Read more...] about The Spam Act 2003 doesn’t work. Let’s fix it!
I received the following message from a Mailchimp customer: Dear Gary, I've been blocked by Mailchimp and they advised me to look for an other provider. But I really didn't do anything wrong. It's so frustrating. And almost impossible to find the problem. Could you help me with that? Kind … [Read more...] about Reasons that Mailchimp may block your account
I've noticed alot of information recently about behavioral email marketing (also spelled behavioural email marketing). Before someone asks me if behavioral email marketing may be achieved in Mailchimp I thought I should write an article for any interested people to learn more. What is behavioral … [Read more...] about Behavioral email marketing in Mailchimp