I’ve consulted with and delivered Mailchimp training to many charities. As we know, donations often form a substantial revenue stream for charities so that they may pay their bills and deliver on their mission and objectives. There are two broad ways of attaining further donations; by getting new donors and maximizing donations from existing or […]
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Why am I getting a compliance warning for high bounce rate?
In email marketing, a bounce is where the campaign couldn’t be delivered to the recipient. If the deliverability issue is temporary (such as the subscribers email mailbox being at capacity) we refer to a soft bounce and if there is a permanent issue (such as the email address no longer exists) then this is called […]
Adding First Name to Mailchimp Subject Line
So you want to personalize the subject line of your Mailchimp email campaigns? Here is the quick and simple way of including your subscribers first name in the subject line of your email marketing campaign. In Mailchimp, start creating your campaign. In the Setup section of the Campaign Builder look for the Email Subject field. In […]
Three Quick Ways to Improve Mailchimp Open Rates
Email campaign open and click rates are the most commonly used measures when determining EDM effectiveness. These two measures are used to determine email marketing strategy, campaign design, content and much more. If your open and click rates are improving you’re going in the right direction. If the rates are below industry average or aren’t improving […]
How do I know if I have 3 months Mailchimp free?
As a Mailchimp Expert delivering training, integration and consulting services, Mailchimp give my clients three months free Mailchimp subscription. This can be worth a significant amount of money. Per Mailchimp, there are a few criteria that are necessary to be eligible for the three months free. Here are a few of those items: Invoice must […]
Help. My Mailchimp Campaigns go to Spam
There are many things that can be done to minimize the chance of your Mailchimp EDM going directly to your subscribers spam folder. These include not using spammy words (e.g. You’re a Winner! and Viagra)in your email, having enough text in your campaigns, adding necessary DNS SPF and DKIM records for your domain and so […]
Understanding Categories in Mailchimp API v3
I’m working with a large online flower seller here in Sydney, Australia. They want to use Mailchimp more effectively for their EDM and are having an integration between Mailchimp and their ecommerce software developed (to use the features of Mailchimp E-Commerce – previously eCommerce360). The developer of the integration asked about how a category is […]
Getting Mass Public Emails into Mailchimp
Many shopping centres, airports, hospitals, restaurants and events (concerts, sports, trade and so on) provide free Wi-Fi internet access. For people to be able to login to use the free internet, those connecting generally need to provide their email addresses. I help large and small organizations (including some of Australia’s largest stadiums) use this data […]
How many of my subscribers will Mailchimp accept?
As you’re viewing this post then you’re likely already aware that Mailchimp won’t accept all your subscribers that you try to import into your list. Email addresses that are likely to result in low deliverability or high spam complaint rates won’t be accepted by Mailchimp; these include role-based email addresses and disposable email addresses such […]
Why Mailchimp won’t accept Mailinator
A client of mine noticed, when importing a large number of email addresses into their Mailchimp list, that all Mailinator email addresses were being identified as having syntax errors. An import or even integration wouldn’t get Mailchimp to accept these email addresses. The client had even tried to add the subscribers one-by-one into their list which just […]