I often get asked in Mailchimp training what a good open and click rate is. Although email marketing open and click rates differ by industry there are various general guidelines. What are open and click rates? The most basic measures in email marketing are open and click rates. Definition of open … [Read more...] about What should your email marketing open & click rates be?
Perth Mailchimp Class
We have scheduled a further Mailchimp workshop for Perth. This class is designed for beginners and those already using Mailchimp. Whether you're new to Mailchimp or have been using it for years, you'll leave class knowing how to quickly and easily create effective and high converting email … [Read more...] about Perth Mailchimp Class
How to personalise the Mailchimp subject line
Adding a first name to your email campaign subject line will increase your email marketing open rates. Fortunately in Mailchimp it is incredibly simple to add a first name into your subject line. How to personalise your Mailchimp subject line Follow the instructions below to add the first … [Read more...] about How to personalise the Mailchimp subject line
How to qualify leads with Mailchimp
You've likely seen stars next to contacts in your Mailchimp list . From my experience delivering Mailchimp training, very few people know what the stars mean and how to use them. What are the stars next to Mailchimp contacts? The contact rating (this used to be called member rating) is a … [Read more...] about How to qualify leads with Mailchimp
How to bulk unsubscribe contacts in Mailchimp
It's been a very busy few weeks for people involved in email marketing with the General Data Protection Regulation (GDPR) coming into force. I've written about how to mass delete unsubscribed Mailchimp subscribers and how to delete unsubscribed and deleted Mailchimp contacts. Below are instructions … [Read more...] about How to bulk unsubscribe contacts in Mailchimp
Delete multiple Mailchimp unsubscribed contacts
Yesterday I posted instructions on how to delete unsubscribed and cleaned Mailchimp contacts. I've had a few queries since whether it's possible to bulk delete unsubscribed contacts (General Data Protection Regulation GDPR requirements seem to be prompting these questions). Unfortunately I am not … [Read more...] about Delete multiple Mailchimp unsubscribed contacts
How to delete Mailchimp Unsubscribed & Cleaned Contacts
The General Data Protection Regulation (GDPR) is now in force and I'm getting many queries regarding how to delete Mailchimp contacts that have unsubscribed or where email addresses have a status of cleaned. In the past it hasn't been possible to delete from a list those people that have … [Read more...] about How to delete Mailchimp Unsubscribed & Cleaned Contacts
Get contacts from Outlook to Mailchimp
One of the most widely used email readers, when it comes to desktop computers, is Microsoft Outlook. I often get asked in training how someone can get their Outlook contacts into their Mailchimp list. Exporting contacts from Outlook Copying contact details individually in Outlook and adding … [Read more...] about Get contacts from Outlook to Mailchimp
4 quick ways to speed up your Email Marketing
I often hear of people that take hours to create and send a Mailchimp email campaign. There really isn't any reason that it should be taking that long; if you're following best practice then creating and sending an effective email marketing campaign should be taking minutes (yes the content itself, … [Read more...] about 4 quick ways to speed up your Email Marketing