It seems that since GDPR came into effect, many Mailchimp customers are having imports into their lists disabled. The error message when trying to import from Microsoft Excel or CSV filetype is as follows: Imports are disabled for this account Please use our double opt-in forms to add subscribers to this list. For more information […]
What should your email marketing open & click rates be?
I often get asked in Mailchimp training what a good open and click rate is. Although email marketing open and click rates differ by industry there are various general guidelines. What are open and click rates? The most basic measures in email marketing are open and click rates. Definition of open rate An open rate […]
Perth Mailchimp Class
We have scheduled a further Mailchimp workshop for Perth. This class is designed for beginners and those already using Mailchimp. Whether you’re new to Mailchimp or have been using it for years, you’ll leave class knowing how to quickly and easily create effective and high converting email marketing. Note: This is a small class. please […]
How to personalise the Mailchimp subject line
Adding a first name to your email campaign subject line will increase your email marketing open rates. Fortunately in Mailchimp it is incredibly simple to add a first name into your subject line. How to personalise your Mailchimp subject line Follow the instructions below to add the first name for each of your contacts in […]
How to qualify leads with Mailchimp
You’ve likely seen stars next to contacts in your Mailchimp list . From my experience delivering Mailchimp training, very few people know what the stars mean and how to use them. What are the stars next to Mailchimp contacts? The contact rating (this used to be called member rating) is a scale between one and […]
How to bulk unsubscribe contacts in Mailchimp
It’s been a very busy few weeks for people involved in email marketing with the General Data Protection Regulation (GDPR) coming into force. I’ve written about how to mass delete unsubscribed Mailchimp subscribers and how to delete unsubscribed and deleted Mailchimp contacts. Below are instructions on how you may unsubscribe multiple contacts in Mailchimp at […]